Selling blogging courses online is a highly profitable venture, as more people are turning to blogging to build personal brands, start businesses, or share their passions. With the right strategy, you can attract and convert students who are eager to learn how to start, grow, and monetize their blogs. Here’s how you can successfully sell blogging courses online, using a platform like Ordefy or similar tools:
1. Create a High-Quality Blogging Course
The first step to selling blogging courses is to create an invaluable product that your target audience will find useful. Your course should cover key topics for beginner and intermediate bloggers, offering value at each level. Here’s a guide to structuring your course content:
Course Topics to Include:
- Introduction to Blogging: Explaining the basics of starting a blog, choosing a niche, and selecting a blogging platform (WordPress, Blogger, etc.).
- Creating Compelling Content: Tips for writing engaging, SEO-friendly blog posts that attract readers.
- Designing Your Blog: Choosing themes, customizing layouts, and creating a user-friendly design.
- Monetization Strategies: How to make money blogging through ads, affiliate marketing, sponsored posts, and selling digital products.
- Growing Traffic: Using SEO, social media, email marketing, and networking to drive traffic to your blog.
- Advanced Blogging Tips: Automating workflows, optimizing for mobile, increasing conversion rates, and more.
- Building a Personal Brand: Establishing credibility, growing a social media following, and collaborating with other bloggers or influencers.
Course Format:
- Video Tutorials: Record easy-to-follow video lessons, which can be combined with downloadable PDFs or slides.
- Quizzes and Assignments: Incorporate quizzes or assignments to reinforce learning.
- Resource Guides: Offer checklists, templates, and bonus materials (like free blogging tools or marketing templates).
- Community: A private Facebook group or Discord server for students to interact, ask questions, and support each other.
2. Choose a Platform to Sell Your Course
If you’re planning to sell blogging courses online through Ordefy, you can follow these steps to set up and market your courses effectively:
Setting Up Your Course on Ordefy (or Similar Platforms):
Ordefy is a platform that allows creators to sell courses, digital products, and membership content. While each platform has unique features, the general approach is similar. Here’s how to set it up:
- Sign Up on Ordefy: If you haven’t already, create an account on Ordefy. The platform provides tools to create, sell, and manage online courses.
- Create Your Course: Upload your course content (videos, PDFs, assignments, etc.) and organize it into modules or lessons.
- Set a Price: Decide on the price of your course. This could be a one-time payment, a subscription-based payment model, or even a tiered pricing structure (e.g., basic, advanced, and premium packages).
- Create a Sales Page: Customize your sales page with compelling copy, a course preview, testimonials (if available), and an easy call to action (e.g., “Enroll Now”).
- Payment Gateway: Ensure that the payment system is set up, allowing customers to easily pay with credit cards, PayPal, or other options.
- Course Access: Set up automatic course access for students once they purchase.
Alternatively, if you decide to use other course platforms like Teachable, Thinkific, or Udemy, the steps are similar. These platforms provide course-building tools, payment integration, and marketing features.
3. Set Up a Website or Landing Page
While platforms like Ordefy or Teachable host your course, having your own website or blog is crucial for attracting customers, providing additional resources, and establishing your brand.
- Set Up Your Blog: Use WordPress, Squarespace, or another website builder to create a professional blog. Include a clear section dedicated to your course offerings (e.g., a “Courses” page).
- Landing Pages: Design landing pages for your course that explain what students will learn, the course benefits, and why it’s worth the investment. Use testimonials, previews, and course benefits to boost conversions.
- Call to Action (CTA): Every page should have a clear CTA, such as “Sign Up Now,” “Get Started Today,” or “Learn More.”
4. Market Your Blogging Course
To sell your blogging course online, effective marketing is key. Here’s how to drive traffic to your course and convert leads into students:
1. Build an Email List
Email marketing is one of the most effective ways to sell your course. Here’s how to build your email list:
- Offer a Freebie: Create a valuable lead magnet, like a free eBook, checklist, or mini-course on blogging. In exchange for the free resource, ask for visitors’ email addresses.
- Create an Email Funnel: Once someone subscribes, nurture the relationship with a series of emails that showcase your expertise, share testimonials, and ultimately promote your blogging course.
- Use Email Automation: Tools like ConvertKit or Mailchimp can automate email sequences to nurture leads and drive conversions.
2. Leverage Content Marketing
- Blogging: Write blog posts that tackle popular blogging challenges (e.g., “How to Make Your First $100 from Blogging” or “The Best SEO Tips for Beginners”). Include links to your course as a solution for those looking to dive deeper into blogging.
- Guest Blogging: Contribute guest posts on larger blogs in the blogging, entrepreneurship, or digital marketing space. Include a call to action for your course in your bio or within the post itself.
3. Use Social Media
Social media is an excellent way to market your blogging course. Focus on platforms that resonate with your audience:
- Instagram: Share tips, behind-the-scenes content, student testimonials, and course snippets on Instagram, using Stories and Reels for greater engagement.
- YouTube: Create free tutorials or a blogging series on YouTube, with a link to your course in the video description.
- Facebook & LinkedIn: Join blogging and content creation groups on Facebook or LinkedIn to engage with potential students.
- TikTok: Share quick tips on blogging, business, or content creation to attract a younger, eager-to-learn audience.
4. Paid Advertising
To expand your reach, you can also invest in paid ads:
- Facebook Ads: Target people interested in blogging, content creation, or digital marketing. Promote a lead magnet or your course directly.
- Google Ads: Run search ads targeting keywords like “how to start a blog,” “best blogging courses,” or “learn blogging online.”
- Instagram & YouTube Ads: These platforms offer robust targeting options for visual ads that can lead people directly to your course.
5. Offer Discounts and Promotions
To boost early sales and create urgency:
- Early Bird Discounts: Offer a limited-time discount for the first 10 or 50 students who enroll.
- Bundle Offers: Bundle your blogging course with related products, such as eBooks, templates, or a coaching session.
- Referral Programs: Offer students a discount or bonus for referring others to the course.
6. Engage Your Students and Collect Testimonials
Your existing students can become your best marketers:
- Engage Students: Use community forums or Facebook groups to engage students, answer questions, and foster interaction.
- Ask for Testimonials: Once students finish the course, ask them for testimonials or success stories, which you can feature on your website or landing pages to build social proof.
7. Analyze & Optimize
Finally, use data to continuously optimize your sales process:
- Track Metrics: Monitor your website traffic, course conversion rates, and email open rates.
- A/B Testing: Test different versions of your sales page, email campaigns, or ads to see what converts best.
- Feedback: Collect feedback from students to improve your course content and marketing.
Conclusion
Selling blogging courses online is a highly rewarding endeavor, but it requires careful planning, a great course, and effective marketing. By leveraging platforms like Ordefy, building an engaged community, and continuously optimizing your efforts, you can create a successful business around your blogging expertise.