Selling coloring books online is an exciting and lucrative business opportunity, especially as the popularity of adult coloring books and children’s activity books continues to rise. Whether you’re creating digital downloadable books, printable PDFs, or even customized coloring books, there’s a growing market for these creative products. With the right tools, you can turn your artistic skills into a thriving online business.
Ordefy, a SaaS-based eCommerce platform, offers a powerful, user-friendly solution for artists and entrepreneurs who want to sell coloring books online. From building a professional website to managing digital products and promoting your designs, Ordefy provides all the tools you need to create a seamless shopping experience for your customers.
In this blog, we’ll walk you through the step-by-step process of selling coloring books online using Ordefy’s eCommerce platform, helping you to create a professional and profitable online business.
Why Sell Coloring Books Online?
Coloring books continue to be a favorite pastime for both children and adults. Here’s why selling coloring books online is a profitable venture:
- Growing Demand 📈:
- Coloring books have evolved beyond children’s entertainment. Adult coloring books, which feature intricate designs like mandalas, geometric patterns, and nature themes, are popular for stress relief and mindfulness.
- Additionally, personalized coloring books (e.g., custom themes, names, or occasions) appeal to a variety of audiences and are great for gift-giving.
- Creative Freedom 🎨:
- You can create and sell niche designs like educational coloring books, motivational quotes, or even niche hobbies (e.g., pets, travel, or astrology). The possibilities are endless.
- Low Overhead Costs 💸:
- Selling digital coloring books means you don’t need to worry about printing, shipping, or inventory management. You simply create the digital files and allow customers to download them immediately upon purchase.
- Global Reach 🌍:
- With Ordefy, you can sell to customers worldwide. There are no geographic limits to where you can sell your coloring books, allowing you to tap into a global market.
How to Sell Coloring Books Online with Ordefy
Ordefy’s platform simplifies the process of creating and selling coloring books online. From store setup to marketing and customer management, Ordefy offers everything you need to launch your business. Let’s break down the steps:
1. Set Up Your Online Store 🏪
The first step to selling your coloring books is to set up a professional-looking store. Ordefy offers intuitive tools to help you get started quickly.
- Sign Up 📝:
- Register for an Ordefy account and select a plan that suits your business. Ordefy has scalable options for businesses of all sizes, allowing you to grow as you expand your coloring book collection.
- Choose Your Store Name 💡:
- Select a name that reflects your brand, like “ColorMe Happy” or “Creative Coloring Co.” Keep it catchy and relevant to your niche.
- Design Your Store 🎨:
- Ordefy offers customizable templates that are easy to use and mobile-friendly. Choose a template that highlights your coloring books, with big, vibrant images and easy navigation. You want your website to be visually appealing and easy for customers to browse through your books.
- Branding 🧑🎨:
- Upload your logo, set your brand colors, and create a banner for your homepage to make your store look professional. A strong visual identity will help establish your brand and build trust with customers.
2. Create and Upload Your Coloring Books 📚
Now that your store is ready, it’s time to create and upload your coloring books. Ordefy allows you to easily upload digital products and manage them in your store.
- Design High-Quality Books 🎨:
- Create your coloring books using graphic design tools like Adobe Illustrator, Procreate, or other design software. Ensure that your designs are high resolution (300 DPI) and ready for printing.
- You can offer coloring books in various formats, such as PDF, EPUB, or PNG (for individual pages or images), depending on how you want to deliver your product.
- Bundled vs. Individual Books 📖:
- You can offer your coloring books as individual books or as bundled packs. For example, a collection of books (e.g., “The Ultimate Stress Relief Bundle: 5 Books for Relaxation”) can be an attractive deal for customers.
- Alternatively, you can create series (e.g., a “Seasonal Coloring Book Collection” or “Animal Adventures Coloring Book Series”).
- File Size and Quality 📂:
- Make sure that your files are easily downloadable. Ordefy’s platform supports large digital files, but it’s always a good idea to compress PDFs or images to ensure fast and smooth downloads.
- Product Listings 🏷️:
- For each coloring book, create a product listing that includes a high-quality cover image, detailed descriptions, and tags to help customers find your books.
- Example: “The Mandala Coloring Book – 30 Unique Designs for Relaxation and Mindfulness.”
- Pricing 💸:
- Set a reasonable price for your coloring books. Consider offering discounts for bundles, or run occasional promotions to attract customers. For digital downloads, a price range of $5–$15 per book is typical, depending on the content and complexity.
3. Set Up Easy Payment and Delivery 💳
Ordefy makes payment processing simple and secure, ensuring a smooth experience for your customers.
- Payment Gateways 💳:
- Enable popular payment methods like credit/debit cards, PayPal, and Apple Pay to cater to a wide range of customers.
- Instant Downloads 📥:
- After customers make a purchase, they should immediately receive a download link to access their coloring book. Ordefy’s automated system ensures fast delivery, which keeps customers happy.
- Shipping (if applicable) 🚚:
- If you’re selling printed versions of your coloring books, Ordefy allows you to integrate with shipping providers for order fulfillment. But for digital downloads, no shipping is necessary—customers get instant access.
4. Marketing Your Coloring Books 📢
To attract customers, you’ll need to effectively market your coloring books. Ordefy’s platform offers several integrated tools to help you reach a larger audience.
- Social Media Promotion 📱:
- Instagram: Share images of your coloring pages or completed books on Instagram. Instagram’s visual nature makes it the perfect platform to showcase your colorful creations. Use hashtags like #ColoringBook, #AdultColoring, #PrintableColoring, and #StressReliefArt.
- Pinterest: Pinterest is a goldmine for visual content like coloring books. Pin your book covers, individual pages, or customer coloring creations to attract organic traffic.
- Facebook: Create a business page and run targeted ads to promote your coloring books. Offer discounts or run special promotions for your followers.
- Email Marketing 📧:
- Build an Email List: Use Ordefy’s email marketing tools to create campaigns for new releases, sales, or seasonal offers. Encourage visitors to join your mailing list by offering a free sample page or a discount on their first purchase.
- Content Marketing & SEO 📝:
- Start a blog on your Ordefy site to share coloring tips, benefits of coloring, and updates on new book releases. Include keywords related to your niche to improve your store’s SEO and drive organic traffic.
- Collaborations and Partnerships 🤝:
- Work with influencers or bloggers in the art or parenting niche to promote your coloring books. Offer free downloads or affiliate commissions to motivate influencers to share your books with their followers.
5. Provide Exceptional Customer Service 🤝
Customer service is critical in any business. Here’s how you can provide top-notch service for your customers:
- Instant Access 📩:
- Ensure that all purchases are processed quickly and customers can access their coloring books without delay. If there are any issues, respond promptly to resolve them.
- Support Channels 💬:
- Offer multiple ways for customers to contact you—whether it’s via live chat, email, or a FAQ page. Being responsive helps build trust and loyalty.
- Feedback and Reviews ⭐:
- Encourage customers to leave reviews after purchasing your coloring books. Displaying positive reviews on your product pages can boost your credibility and drive more sales.
Conclusion: Start Selling Coloring Books Online with Ordefy
Selling coloring books online can be an enjoyable and profitable business, especially with the rise of digital products. Ordefy’s eCommerce platform gives you everything you need to launch your store, manage your coloring book sales, and effectively market your products.
By offering high-quality, downloadable coloring books, providing excellent customer service, and using Ordefy’s powerful marketing tools, you can turn your artistic talent into a successful online business.
Ready to start selling your coloring books online? Join Ordefy today and begin building your creative eCommerce business!
If you need further assistance with getting started or optimizing your store, feel free to ask!