Selling gift cards online is a smart and profitable way to boost sales, attract new customers, and offer a flexible, giftable option for your existing clientele. Whether you’re selling a physical product, digital service, or experience, gift cards are a convenient and popular choice for customers looking for a thoughtful yet flexible gift.
In this post, we’ll explore how to sell gift cards on Ordefy, a SaaS-based eCommerce platform that allows businesses of all sizes to easily set up and manage their online stores.
Why Sell Gift Cards Online?
Gift cards are a powerful sales tool for businesses, offering a range of benefits:
- Boost Revenue 💸: Gift cards can encourage customers to spend more than the value of the card, and some may never use the full balance, allowing you to keep the difference.
- Attract New Customers 🛍️: Gift cards often bring in new customers, as recipients redeem them and potentially become repeat buyers.
- Perfect for Gifting 🎁: With gift cards, you cater to individuals looking for easy, no-fuss gift options for birthdays, holidays, anniversaries, and other special occasions.
- Flexibility 🔄: Gift cards offer customers a flexible shopping experience, allowing them to choose exactly what they want from your store.
How to Set Up Gift Cards on Ordefy’s SaaS-Based eCommerce Platform
Ordefy is a comprehensive SaaS eCommerce solution that makes it easy for businesses to sell products, including gift cards, online. Here’s a step-by-step guide to help you sell gift cards on Ordefy’s platform.
1. Create a Gift Card Product Listing 🛒
Start by creating a gift card as a new product in your Ordefy store. Ordefy’s user-friendly interface makes it simple to add gift cards to your online inventory.
- Add a Gift Card Product 💳:
- Go to the product section of your Ordefy dashboard and click “Add New Product.”
- Choose Gift Card as the product type.
- Product Name: Choose a name that reflects the gift card’s value or purpose (e.g., “Gift Card – $25,” “Holiday Gift Card – $50”).
- Description: Write a short, appealing description for each gift card. Highlight its flexibility, ideal use cases (birthday gift, holiday shopping, etc.), and how easy it is to redeem.
- Example: “Give the gift of choice with our $50 gift card! Perfect for birthdays, holidays, or a special treat for yourself. Redeemable for any product in our store.”
- Pricing: Set the value for the gift card (e.g., $25, $50, $100) and offer a range of amounts to cater to different budgets.
- Images: Upload a clean and professional image that represents the gift card. You can use mockups of the physical card or a graphic with the value and design of the card.
2. Enable Digital or Physical Gift Cards 📧💳
Ordefy allows you to choose whether you want to sell digital gift cards, physical gift cards, or both.
- Digital Gift Cards 💻:
- Offer customers the option to receive gift cards digitally. Once a customer purchases a digital gift card, Ordefy will automatically email them the gift card code along with instructions on how to redeem it.
- Customization: Allow customers to personalize the gift card by adding a special message or selecting the recipient’s name. This adds a personal touch to the gift-giving experience.
- Physical Gift Cards 📦:
- If you’re selling physical gift cards, you’ll need to manage inventory and shipping. Make sure to offer tracking information and clear shipping times so customers can anticipate their delivery.
- Designing Your Physical Cards: Use Ordefy’s custom design tools or work with a designer to create physical gift cards that reflect your brand. Consider adding a unique code on each card for easy redemption.
3. Customize the Redemption Process 🔑
Gift card redemption should be seamless and easy for your customers. Ordefy allows you to customize the redemption process to fit your business needs.
- Create a Gift Card Code: Ordefy automatically generates unique gift card codes for each purchase, which can be used at checkout. If you’re selling physical cards, you can enter the redemption code manually or integrate a barcode system.
- Set Redemption Rules: Decide how your gift cards can be used:
- Expiry Dates ⏳: Set an expiration date if desired (e.g., 12 months from purchase).
- Minimum Purchase Requirement 💳: You can specify whether the gift card needs to be used for a minimum purchase amount.
- Partial Redemption 🔄: Allow customers to use part of their gift card balance and leave the remainder for future use.
4. Promote Your Gift Cards 📢
Once your gift cards are live, it’s time to promote them to your audience. Ordefy’s integrated marketing tools can help you increase visibility and drive sales.
- Social Media 📱:
- Announce your gift card offering on social media platforms like Instagram, Facebook, and Twitter. Create eye-catching posts that showcase the flexibility and convenience of your gift cards.
- Use special holidays (e.g., Black Friday, Christmas, Valentine’s Day) to promote gift cards with time-sensitive promotions (e.g., “Buy $50, Get $10 Free!”).
- Email Marketing 📧:
- Send a dedicated email campaign to your subscribers, highlighting your gift card offer. You can segment your audience by their purchasing behavior or location to ensure your gift card message reaches the right customers.
- Include an exclusive promo for email subscribers, such as an additional 5% on gift card purchases.
- Promotions & Discounts 🎉:
- Offer bonus incentives like “Get a free $10 gift card with every $100 purchase” or “25% off your first gift card purchase.” This can encourage customers to buy gift cards for themselves and their loved ones.
- Seasonal & Occasional Marketing 🎁:
- Promote gift cards during peak gift-giving seasons such as Christmas, Mother’s Day, Father’s Day, or back-to-school. Consider creating special themed gift cards for these occasions.
5. Manage Gift Card Orders & Customer Service 🤝
Once customers start buying your gift cards, make sure to have a system in place to manage these transactions and provide excellent customer service.
- Track Gift Card Purchases 📊:
- Ordefy’s reporting and analytics tools allow you to track gift card sales, monitor redemptions, and see which values are the most popular among your customers.
- Offer Customer Support 🕒:
- Make it easy for customers to contact you regarding issues such as lost gift cards, trouble with redemption, or questions about gift card balances. Provide quick and helpful responses to ensure a positive shopping experience.
- Gift Card Balance Tracking 🔢:
- Ensure that your system can track remaining balances for each customer and provide them with an easy way to check their gift card balance either through their account or by contacting support.
6. Offer Gift Cards for Corporate & Bulk Purchases 🏢
Many businesses and organizations purchase gift cards in bulk as employee incentives, rewards, or giveaways. Ordefy’s platform allows you to offer corporate bulk orders for gift cards.
- Create Bulk Discounts 💸:
- Offer discounts for large bulk orders, such as “Buy 10 gift cards, get 1 free.”
- Set up a special bulk ordering system on your store for corporate clients, which may include unique packaging options or special promotional codes for businesses.
Conclusion: Why Ordefy is the Best Choice for Selling Gift Cards Online
Selling gift cards online is a great way to increase sales, attract new customers, and give your existing customers more flexibility in their purchasing options. With Ordefy’s SaaS-based eCommerce platform, setting up and managing gift card sales is straightforward, and the platform offers the tools you need to track sales, promote your cards, and provide excellent customer service.
By following these steps, you can successfully add gift cards to your product offering and start seeing the benefits almost immediately.
Ready to start selling gift cards on Ordefy? Sign up today and transform your online store with this high-demand product! 🎁💳
If you have any further questions about setting up or promoting gift cards on Ordefy, feel free to reach out! I’m here to help you grow your eCommerce business. 😊