Selling instructional videos online is a great way to monetize your expertise, whether you’re teaching a skill, sharing knowledge, or helping others solve problems. Instructional videos can cover a wide range of topics, from cooking and fitness to programming, marketing, music, and beyond. With platforms like Ordefy, it’s easier than ever to sell your videos to a global audience. Here’s a step-by-step guide to help you get started.
1. Choose Your Niche and Content Type 🧠🎯
The first step is to identify what kind of instructional videos you will create and sell. The more focused your niche, the more likely you’ll attract a dedicated audience. Some popular video categories include:
A. Popular Niches for Instructional Videos 🌟
- Cooking & Baking: From beginner recipes to advanced culinary techniques.
- Fitness & Yoga: Tutorials for exercises, workouts, flexibility, and wellness routines.
- Education: Language learning, mathematics, history, or any academic subject.
- Creative Arts: Music lessons, photography, painting, graphic design, etc.
- Technology & Software: Tutorials on coding, website building, or using software tools.
- DIY & Crafts: Crafting, woodworking, home improvement, and more.
- Business & Marketing: Social media, SEO, entrepreneurship, or financial advice.
B. Define Your Content Format 🎬
- Step-by-Step Tutorials: Break down processes into small, digestible steps.
- Workshops or Masterclasses: Longer, more comprehensive courses on a subject.
- Q&A or Problem-Solving Videos: Answer common questions or tackle common challenges in your niche.
- Webinars and Live Streams: Offer interactive video content, with the ability to ask questions in real-time.
2. Create High-Quality Instructional Videos 🎥⚡
Content quality is critical when selling instructional videos. Here’s how to ensure your videos stand out:
A. Plan Your Content 📋
- Script Your Videos: Even if you’re not delivering a formal lecture, having a rough script or outline helps keep your video organized and ensures you cover everything.
- Set Clear Objectives: Each video should have a clear takeaway for the viewer, whether it’s learning a specific skill or understanding a concept.
B. Invest in Equipment 🎤📷
- Camera: A good-quality camera can make a significant difference in the production value of your videos. You don’t need a high-end DSLR to get started, but a good smartphone camera or a webcam with HD quality is sufficient.
- Microphone: Audio quality is just as important as video quality. Invest in a lapel mic or condenser microphone for clear, professional sound.
- Lighting: Good lighting is crucial, even if you’re filming at home. Consider using natural light or investing in affordable lighting kits to make your videos look professional.
- Editing Software: Use editing software like Adobe Premiere Pro, Final Cut Pro, or beginner-friendly options like iMovie or DaVinci Resolve to edit your videos. Add titles, graphics, and captions to enhance the learning experience.
C. Video Length and Structure ⏱️
- Short and Focused: Most people prefer short, bite-sized videos. Aim for 5-10 minute videos, especially for beginner-level topics.
- Modular Content: Break up larger topics into a series of smaller videos, making it easier for learners to progress step by step.
3. Set Up Your Online Store 🏪💻
To sell your instructional videos, you need an online platform where customers can easily find and purchase your content. Ordefy is an excellent option for setting up your store. Here’s how to get started:
A. Create Your Seller Account 👤
- Sign Up: Register for a seller account on Ordefy by providing your business details (name, email, payment information, etc.).
- Verify Your Account: Depending on the platform’s requirements, you may need to verify your identity or business credentials.
B. Customize Your Storefront 🎨
- Branding: Choose a store name that reflects your niche. For example, if you’re teaching cooking, something like CookMaster Academy or The Recipe Pro would be catchy.
- Upload Your Logo: Create a logo that’s professional and aligns with your brand’s aesthetic.
- Store Description: Add a compelling description that explains the value of your instructional videos. Mention your expertise and what learners can expect from your courses.
4. Create Compelling Product Listings 📜🛍️
Each instructional video should have its own product page to make it easier for customers to understand the content. Here’s how to create effective listings:
A. Write Engaging Titles ✨
The title should be clear and include relevant keywords. Examples:
- “Beginner’s Guide to Photography: Master Your Camera in 30 Minutes”
- “Yoga for Flexibility: A 10-Day Routine for Beginners”
- “Learn to Code: Python Programming for Absolute Beginners”
B. Craft Detailed Descriptions 📝
- Overview: Provide a brief introduction to what the video is about and what the learner will gain.
- Benefits: Highlight the key takeaways from the video. Will the learner be able to bake a perfect cake, run a mile without stopping, or write a simple Python script?
- Video Duration: Mention the length of the video or course to help potential buyers gauge the time commitment.
- Target Audience: Specify who the video is for, e.g., beginners, intermediate learners, or experts.
- Course Requirements: Mention if there are any tools, software, or prerequisites needed for the video (e.g., a specific camera for photography, or an internet connection for an online course).
C. Upload Samples 🎥
- Teaser Video: Include a short preview or teaser to showcase your teaching style and content. This helps potential buyers get a feel for the quality and structure of your instructional videos.
D. Pricing 💵
- Competitive Pricing: Look at similar videos in your niche to determine a fair price. Start with lower prices for initial videos and increase as you build a reputation.
- Package Deals: Offer discounts for customers who buy a bundle of videos or a full course (e.g., a “Complete Photography Course” with multiple lessons).
- Free Trials: You could offer the first video or a portion of your course for free to entice customers to purchase the full content.
5. Optimize for SEO 🔍📈
SEO helps your instructional videos get discovered on Ordefy and through search engines like Google. Here’s how to optimize:
A. Use Relevant Keywords 🔑
- Research popular keywords related to your instructional video content. Tools like Google Keyword Planner or Ubersuggest can help you identify high-traffic terms.
- Integrate these keywords naturally into your product title, description, and tags.
B. Tags and Categories 🏷️
- Select the relevant categories for your videos, such as Education, Health & Wellness, Art & Music, or Technology.
- Add tags related to your content, such as “beginner,” “tutorial,” “guide,” and any specific skills or tools you are teaching.
6. Market Your Instructional Videos 📣🚀
Promoting your instructional videos is essential for attracting buyers. Here are some ways to effectively market your videos:
A. Social Media Marketing 📱
- Instagram: Share snippets of your instructional content, behind-the-scenes footage, or motivational posts to engage with your audience.
- YouTube: Create a YouTube channel to post free tutorials or previews that link back to your Ordefy store.
- Facebook Groups: Join relevant groups or communities where your target audience hangs out and offer helpful advice, while promoting your videos subtly.
B. Content Marketing ✍️
- Blogging: Write articles that complement your video content. For example, if you’re teaching photography, you can write about “10 Tips for Perfect Photos” and link to your related instructional videos.
- Guest Posts: Collaborate with other creators in your niche and write guest blog posts. Include links to your video courses in your bio.
C. Email Marketing 📧
- Newsletter: Build an email list by offering a free tutorial or e-book. Send out regular updates about new instructional videos, promotions, or discounts.
- Email Campaigns: Run email campaigns for new product launches or special offers.
D. Affiliate Marketing 🤝
- Set up an affiliate program where others can promote your videos in exchange for a commission. This can help expand your reach by tapping into other influencers’ audiences.
7. Engage with Your Audience 💬🤝
Engaging with your customers can help build trust and encourage repeat purchases:
- Answer Questions: Respond promptly to any questions about your videos.
- Encourage Reviews: Ask satisfied customers to leave positive reviews to boost your credibility and attract more buyers.
- Offer Updates: Keep your content fresh and up-to-date by adding new videos or providing additional resources for learners.
Conclusion: Start Selling Instructional Videos Online Today! 📽️💡
Selling instructional videos online allows you to share your knowledge and expertise
while earning income. By choosing the right niche, creating high-quality content, and promoting your videos effectively, you can build a successful business.
Start today by setting up your store on Ordefy, creating engaging video tutorials, and sharing your valuable content with the world.