Selling art and craft supplies online is a fantastic way to tap into a growing market of hobbyists, artists, educators, and DIY enthusiasts. Whether you’re offering high-quality paints, sketchbooks, knitting kits, beads, or other craft materials, the demand for these products continues to rise, driven by people seeking creativity, relaxation, and self-expression through art and crafts.
Ordefy’s SaaS-based eCommerce platform provides you with all the tools you need to set up, manage, and grow a successful online business. From building an engaging store to processing payments and marketing your products, Ordefy simplifies the process of selling art and craft supplies.
In this guide, we’ll take you through the steps to sell art and craft supplies online using Ordefy’s platform, including store setup, product management, and marketing strategies.
Why Sell Art and Craft Supplies Online?
The online art and craft supply market is thriving due to several factors:
- DIY Trends: As more people look for creative outlets, there’s an increasing demand for materials such as paints, brushes, canvases, and knitting kits.
- Educational Resources: Many educators, art teachers, and homeschooling parents need craft supplies for lessons and activities.
- Online Communities: Artists and crafters are increasingly purchasing supplies online, where they can discover new products, tools, and materials for their projects.
- Global Reach: Selling online opens up the opportunity to reach customers worldwide, especially those who may not have local access to specialty art stores.
Whether you’re selling traditional art supplies or niche craft products, Ordefy’s platform enables you to create an easy, visually engaging shopping experience that appeals to your customers’ creative spirit.
Step-by-Step Guide to Selling Art and Craft Supplies on Ordefy
1. Sign Up and Create Your Store
Before you can start selling your art and craft supplies, you’ll need to sign up for an account on Ordefy’s platform.
- Create an Account: Visit Ordefy’s website and sign up as a vendor by providing business details, including your store name, email, and payment preferences.
- Store Design: Choose from a selection of customizable templates that reflect the artistic nature of your products. Ordefy allows you to upload logos, select colors, and adjust your store layout to match your brand’s personality.
2. Add Your Art and Craft Products
Now it’s time to showcase the art and craft supplies you’re selling. Ordefy provides tools to make product listings easy to create, manage, and update.
- Product Titles and Descriptions: Write clear, detailed descriptions for each item. Include information like:
- Type of supply (e.g., watercolor paints, sketchbooks, knitting yarn, beads)
- Size or quantity (e.g., pack of 12 brushes, 8oz paint tubes, 200 beads)
- Material details (e.g., non-toxic, eco-friendly, vegan, organic)
- Use cases (e.g., suitable for professional artists, beginners, or kids)
- Product Variations: If you offer multiple sizes, colors, or types of art supplies, set up product variants for customers to choose from. For example, a set of paintbrushes could have options like “Small,” “Medium,” and “Large.”
- High-Quality Images: Upload high-resolution images showing your products from multiple angles. For art supplies, showing the texture, quality, and potential use cases (e.g., brushes in action, canvas with paint) will help customers visualize the product.
- Pricing and Inventory: Set clear, competitive pricing for your products and manage your inventory levels to keep your store stocked and up-to-date.
3. Set Up Payment Processing
Ordefy integrates with popular payment gateways like Stripe, PayPal, and other secure methods to ensure your customers can make purchases safely and conveniently.
- Payment Setup: Link your preferred payment gateway to your store. You can accept various payment methods such as credit/debit cards, PayPal, and even mobile wallets like Apple Pay or Google Pay.
- Currency: Configure your store’s currency depending on your target audience (e.g., USD, EUR, GBP). If you plan to sell internationally, Ordefy supports multiple currencies.
4. Configure Shipping and Delivery
Shipping is a key aspect of selling art and craft supplies, especially when dealing with bulky or fragile items like canvases, easels, or glass containers of paint.
- Shipping Rates: Set up shipping rates based on the weight and size of your products. Ordefy allows you to calculate shipping costs for domestic and international orders. You can offer free shipping on orders over a certain amount to encourage larger purchases.
- Shipping Zones: Define your shipping zones (e.g., local, national, or international). Be sure to account for shipping costs and any customs fees if you’re selling abroad.
- Shipping Options: Choose between different shipping methods (standard, expedited, etc.) and offer customers a choice of delivery speeds. You can integrate with services like USPS, UPS, FedEx, or DHL.
5. Optimize Your Store for SEO
Search engine optimization (SEO) is vital for increasing the visibility of your art and craft supply store. Ordefy provides built-in SEO features that help your products rank higher in search results.
- Product Descriptions: Use keywords that are relevant to your products and audience. For example, “watercolor paints,” “artist-quality brushes,” and “knitting yarn for beginners.”
- Meta Tags: Customize meta titles and descriptions for each product page. This ensures that your store shows up on search engines when customers search for art and craft supplies.
- Alt Text for Images: Add descriptive alt text to each image to help search engines better understand the content on your site.
6. Promote Your Store and Products
Once your store is set up and ready to go, it’s time to start attracting customers. Ordefy provides several marketing tools to help you promote your products.
- Discounts and Promotions: Run special promotions, such as discounts, free shipping, or bundle deals. For example, you could offer 10% off on first orders or a “Buy 3, Get 1 Free” deal for art supplies.
- Email Marketing: Ordefy’s email marketing tool allows you to send newsletters, product updates, and special offers to your customers. Encourage sign-ups for a discount code to build your email list.
- Social Media: Share your products on platforms like Instagram, Pinterest, and Facebook. Since art and craft supplies are visual products, these platforms are great for showcasing your products in use, behind-the-scenes content, and creative ideas.
- Influencer and Affiliate Marketing: Partner with influencers, craft bloggers, or YouTube personalities who can promote your art supplies to their followers. Ordefy makes it easy to integrate with affiliate programs and track conversions.
7. Engage Customers and Provide Support
Providing excellent customer service will ensure that you build long-term relationships with your customers.
- Live Chat: Offer real-time customer support through live chat to answer questions about products, shipping, or returns.
- Returns and Exchanges: Set clear and customer-friendly return policies. Ensure your customers know how to return or exchange products if necessary.
- Customer Reviews: Encourage your customers to leave reviews and ratings for products they’ve purchased. Positive reviews build credibility and help increase sales.
8. Analyze and Optimize Performance
Ordefy provides analytics tools that allow you to track and analyze your store’s performance.
- Sales Insights: Monitor which products are selling the most and which categories are most popular with customers.
- Customer Behavior: Understand how customers are finding your store and what products they are browsing or purchasing.
- Marketing Campaign Performance: Track the success of email campaigns, social media ads, and promotions to fine-tune your marketing strategies.
Key Benefits of Selling Art and Craft Supplies on Ordefy
- User-Friendly Setup: Ordefy’s easy-to-use interface allows you to quickly set up your store, add products, and start selling without any coding or technical skills.
- Custom Branding: Personalize your store to match the creative nature of your business. Customize design themes, colors, and logos for a consistent brand identity.
- Secure Payments: Offer your customers a secure, seamless checkout process with multiple payment methods.
- Built-In Marketing: Take advantage of Ordefy’s marketing tools to create special offers, build an email list, and promote your products on social media.
- Global Reach: Ordefy’s platform makes it easy to sell to a global audience, with tools for managing international shipping and currency.
- Scalable: Whether you’re just starting with a small selection of craft supplies or expanding to a larger inventory, Ordefy is designed to scale with your business.
Conclusion
Selling art and craft supplies online is a great way to connect with a passionate community of creators and artists. Ordefy’s SaaS-based eCommerce platform provides all the tools you need to run a successful online store, from product management and payments to marketing and customer service. With its intuitive interface and powerful features, you can easily set up and grow your art supply business to reach customers across the globe.
Ready to start selling? Sign up for Ordefy today, set up your online store, and start sharing your craft supplies with the world!