Selling Graffiti Art Online – Ordefy

Selling graffiti art online, especially if you’re using a unique brand name like ORDEFY, can be a rewarding and profitable venture. Here are some steps and tips to help you get started:

1. Create and Curate Your Art

Original Work: Ensure your graffiti art is high-quality, unique, and has a personal touch. Consider experimenting with different mediums, styles, or themes.
High-Resolution Images: When photographing your work, use a high-quality camera or phone and make sure the lighting is good. This will help potential buyers get a clear idea of the colors and details.

2. Develop a Brand Identity

Branding: ORDEFY suggests a rebellious or defiant attitude, which can be a strong selling point in the world of street art. Define what the brand stands for, what messages you want to convey through your art, and who your target audience is.
Consistency: Ensure that your online presence (website, social media, etc.) reflects your brand identity through design, tone, and style.

3. Choose Your Selling Platforms

There are several online platforms where you can sell your graffiti art:

Ordefy: A great marketplace for artists of all kinds. You can sell original pieces, prints, and even digital downloads (like wall art for printing).
Saatchi Art: Known for fine art, but also features street art and graffiti. This can be a good platform if you’re aiming to reach collectors and art enthusiasts.
Redbubble / Society6: These platforms allow you to upload your designs and sell them as prints, on apparel, home decor, and more.
Instagram: While it’s not a direct sales platform, Instagram is great for building a following. You can link to your online store or even conduct sales through Instagram’s integrated shopping features.
Your Own Website: If you have the time and resources, creating a website with e-commerce functionality can give you full control over your sales and branding. Platforms like Shopify, Wix, or Squarespace offer easy-to-use tools to set up an online store.
eBay: If you want to sell original pieces or limited editions, eBay can attract buyers looking for unique works.

4. Offer Limited Editions and Exclusivity

Limited edition prints of your graffiti work can create a sense of scarcity, which often increases the value and appeal. Number each print and offer certificates of authenticity to add legitimacy.
You could also offer custom graffiti pieces, where buyers can request personalized art, creating an additional revenue stream.

5. Social Media Marketing

Instagram: As an artist, Instagram is arguably one of the most powerful tools to promote and sell art. Post regularly, engage with your followers, and use hashtags like #graffitiart, #streetart, and #urbanart to increase visibility.
TikTok: Create behind-the-scenes content, such as time-lapse videos of you working on a graffiti piece. People love to see the creative process.
Facebook: Join art-related groups or start a page for your brand ORDEFY to build a community around your art.
Pinterest: It’s a visual discovery platform that can help drive traffic to your store, especially if you create visually striking content.
YouTube: Post time-lapse videos, tutorials, or art discussions to build an audience. You can also link to your store in your video descriptions.

6. Set Fair Pricing

When pricing your work, consider your target market, production costs, and time spent on creating the piece.
For prints, the cost of production will be a factor, so factor in shipping and printing costs if you’re offering physical products.
For original pieces, you can set a higher price based on the uniqueness and size of the artwork. Many graffiti artists also sell original canvases or limited edition prints at premium prices.

7. Engage with Your Audience

Email Newsletters: If you have a website, create an email list to keep interested buyers informed about new releases, limited-edition prints, or art shows you may be participating in.
Customer Testimonials: Once you start getting buyers, ask for reviews or testimonials to build trust with potential future customers.
Collaborations: Collaborating with other artists or influencers can increase your reach and expose your brand to new audiences.

8. Offer Multiple Formats

Prints: Offer various print options (canvas, posters, framed, etc.) at different price points to appeal to a broader audience.
Digital Downloads: You can sell high-resolution digital files for customers who want to print the artwork themselves or use it for personal use.
Merchandise: Consider offering graffiti-themed merchandise (T-shirts, hoodies, hats) featuring your artwork. Platforms like Printful or Teespring allow you to create on-demand products without upfront costs.

9. SEO and Keywords

Ensure that your product descriptions and titles are optimized for search engines. Use keywords like “graffiti art print,” “urban street art,” or “ORDEFY graffiti” to make your work easier to find.

10. Packaging and Shipping

If you’re selling physical art, invest in good packaging to ensure your work arrives safely. This also shows that you care about the customer’s experience, which can lead to positive reviews and repeat customers.
Make sure to research the best and most affordable shipping options to ensure you can deliver globally if you’re targeting international buyers.

11. Legal Considerations

Copyright: Ensure that you retain the copyright to your work and, if possible, register it. This protects your art from being copied or used without permission.
Sales Tax: Depending on where you live, you might need to collect sales tax for your online sales. Be sure to look into the tax requirements for your location.

By following these steps, you can create a successful online presence for ORDEFY and start selling your graffiti art to a global audience.