Selling coloring books—for both kids and adults—is a booming business with a broad audience. From fun and educational children’s books to intricate and therapeutic adult coloring books, there’s a huge demand for these products. Thanks to platforms like Ordefy, a powerful SaaS-based eCommerce solution, you can easily launch, manage, and grow your online store selling both kids’ and adult coloring books.
In this guide, we’ll walk you through how to set up your eCommerce store on Ordefy, upload your coloring books, and market them to a wide audience—whether you’re selling digital downloads or physical printed versions.
Why Sell Kids and Adult Coloring Books Online?
There are multiple reasons why selling coloring books is an attractive and profitable business venture:
- Wide Market Appeal 🌍:
- Kids’ Coloring Books: Parents and teachers are constantly looking for new, engaging content for kids. Educational books, fun activities, and themed designs (like animals, fairy tales, or seasons) appeal to children across various age groups.
- Adult Coloring Books: These books are incredibly popular as a stress-relief and mindfulness tool. Mandalas, intricate floral designs, and nature-themed pages are highly sought after by adults looking to unwind.
- Digital and Physical Products 🖥️📦:
- You can sell digital coloring books that customers can download instantly after purchase, reducing the need for printing, storage, or shipping.
- Physical coloring books can be printed and shipped to customers who prefer a tactile experience, giving you the flexibility to offer both options.
- Niche Opportunities 🎨:
- There are countless niches within the coloring book market—kids’ books focusing on themes like dinosaurs or space, and adult books based on nature, mindfulness, or even popular TV shows and movies.
- Customization options like personalized coloring books (with names or specific themes) can further boost sales and attract a more loyal customer base.
How to Sell Kids and Adult Coloring Books Online with Ordefy
Ordefy provides an easy-to-use platform that streamlines the process of creating, managing, and marketing your coloring book business. Here’s how you can get started selling kids’ and adult coloring books online.
1. Set Up Your Online Store 🏪
The first step is to get your Ordefy store up and running.
- Sign Up 📝:
- Create an account on Ordefy and choose a plan that best fits your needs. Whether you plan to sell a handful of books or hundreds, Ordefy scales with your business.
- Choose Your Store Name and Design 🎨:
- Pick a catchy and memorable name for your store, such as “Colorful Creations” or “Mindful Pages.”
- Customize your store’s design to showcase your coloring books with Ordefy’s professional templates. Ensure your store layout is visually appealing, with images of your books front and center.
- Organize your books into categories: e.g., “Kids’ Coloring Books” and “Adult Coloring Books.” You can also break them down by themes, such as “Mandalas” or “Animals.”
- Branding Your Store 🧑🎨:
- Upload your logo and choose your brand colors to establish a cohesive, professional look. Make sure the design is fun for kids’ books and calming for adult coloring books.
2. Upload Your Coloring Books 📚
Once your store is designed, you can start uploading your coloring books to sell. Ordefy allows you to easily upload both digital and physical products.
- Digital Coloring Books 📱:
- If you are selling digital downloadable coloring books, create high-resolution PDF files (or ePub, Mobi formats) with clear, printable images. Ensure your files are sized correctly for home printing.
- You can also sell individual pages as downloadable content, which allows customers to purchase and print just the pages they want.
- Tip: Offer your coloring books as bundles to increase the average order value. For example, “The Ultimate Mandala Coloring Book Collection (10 Books in 1)”.
- Physical Coloring Books 📦:
- If you’re selling physical versions, you can offer printed books that are ready to be shipped. Simply upload the book description, cover images, and relevant details like page count, dimensions, and age recommendations.
- Pricing 💸:
- Set competitive prices for your digital coloring books—usually around $5–$15 for eBooks, depending on the complexity and size.
- For physical books, include printing and shipping costs in the final price. Typical pricing for printed coloring books can range from $10 to $25.
3. Set Up Payment and Delivery 💳
Ordefy streamlines the payment and delivery process, so you can focus on creating and selling.
- Payment Methods 💳:
- Ordefy supports popular payment gateways like PayPal, Stripe, credit/debit cards, and Apple Pay, making it easy for customers to check out.
- Instant Digital Delivery 📥:
- For digital books, Ordefy automatically delivers a download link to the customer’s email once they’ve completed their purchase. You can also set up instant downloads directly from the customer’s order page.
- Physical Book Shipping 🚚:
- For physical books, integrate your shipping options with providers like USPS, FedEx, or DHL. You can calculate shipping rates based on weight, size, and destination.
4. Market Your Coloring Books 📢
Marketing is key to standing out in the competitive coloring book market. Here are some strategies to help you reach your audience:
- Social Media Marketing 📱:
- Instagram: Show off your coloring book designs on Instagram, especially the beautiful, colorful images from your books. Post regularly and use hashtags like #ColoringBooks, #KidsColoring, #AdultColoring, #Mandalas, etc.
- Pinterest: Pinterest is perfect for coloring books because it’s a visual platform. Create pins with book covers, sample pages, and even coloring tutorials to drive traffic to your store.
- Facebook: Share posts in Facebook groups related to parents, kids’ activities, or mindfulness. Create a Facebook page for your store and run targeted ads to reach your ideal customers.
- Email Marketing 📧:
- Build an email list by offering a free sample page or discount for first-time subscribers. Use Ordefy’s built-in email marketing tools to send newsletters with updates on new books, special promotions, and seasonal offers.
- Content Marketing 📝:
- Start a blog on your store to discuss topics like coloring tips, the benefits of coloring for relaxation, and ideas for coloring parties. This will help attract organic traffic and boost your SEO rankings.
- Influencer Partnerships 🤝:
- Work with parenting bloggers, artists, and wellness influencers who can review your books and share them with their audience. Offer affiliate commissions or free products to incentivize influencers.
5. Provide Exceptional Customer Service 🤝
Customer service is essential for building trust and ensuring repeat customers. Here’s how you can make your customers happy:
- Instant Support 💬:
- Set up a FAQ page with answers to common questions (e.g., “How can I download my eBook?” or “Do you offer refunds on physical books?”). Also, ensure that customers can easily contact you via email, live chat, or social media.
- Refunds and Returns 🔄:
- Clearly communicate your refund and return policies for both digital and physical products. Digital products typically have stricter return policies, but it’s important to be transparent and fair.
- Customer Reviews ⭐:
- Encourage customers to leave reviews after their purchase. Positive reviews and ratings will help establish your credibility and attract more buyers.
Conclusion: Start Selling Kids and Adult Coloring Books Online with Ordefy
Selling kids’ and adult coloring books online is a profitable venture with an ever-growing market. Ordefy makes it easier than ever to set up your online store, manage digital and physical products, and reach your target audience through effective marketing strategies.
Whether you’re a passionate illustrator, author, or entrepreneur, Ordefy’s powerful tools will help you build a professional online business that can thrive in the competitive world of coloring books.
Ready to start selling your coloring books? Sign up with Ordefy today, and turn your passion for art and creativity into a successful eCommerce business!
If you need more details on setting up your store or optimizing your marketing strategy, feel free to reach out! 😊