Sell Blankets

How to Sell Blankets Online with Ordefy: A Comprehensive Guide to Building Your Blanket Business

Selling blankets online is an excellent business opportunity, as people are always in need of comfort and warmth, whether it’s for cold weather, home décor, or cozy moments. From luxury wool blankets to throw blankets, weighted blankets, and electric blankets, there is a vast market for all kinds of customers. Ordefy provides the perfect platform to launch and grow your blanket business, with powerful tools to help you create an appealing online store, market your products, and connect with your audience.

In this guide, we’ll walk you through how to set up your online blanket store, manage inventory, optimize product listings, and market your blankets effectively using Ordefy.

1. Build an Attractive Online Store for Your Blankets

Your online store is where potential customers will make decisions about your products, so it’s important to create an appealing and user-friendly shopping experience. Ordefy offers customizable themes that allow you to build a visually appealing store that’s easy to navigate.

Key Features:

Customizable Store Themes: Choose a clean and professional design that highlights the coziness and comfort of your blankets. Whether you want a minimalist aesthetic or a cozy, homely feel, you can customize themes to reflect your brand’s style.
Product Listings with High-Quality Images: Use multiple high-resolution images showing your blankets from different angles—spread out on a bed, folded neatly, or draped over a sofa. Close-up shots of fabric texture, stitching, and care labels are also important.
Detailed Product Descriptions: Write clear descriptions, focusing on important details like material (cotton, wool, fleece, etc.), size options, weight, care instructions, and special features such as hypoallergenic properties or machine washability.
Video Demonstrations: Add videos showcasing the softness and versatility of your blankets, perhaps featuring someone lounging on the couch or using a blanket for outdoor activities like camping. Videos are great for highlighting comfort and quality.

Example: A knitted throw blanket could have images of it on a couch, along with a video of someone wrapping it around their shoulders. A description could include details like “perfect for winter evenings, made with soft, breathable cotton for year-round use.”

2. Offer Secure and Convenient Payment Options

Providing a smooth and secure payment experience helps build trust with customers. Ordefy offers a variety of payment options to make purchasing easy for your customers.

Key Features:

Multiple Payment Methods: Accept payments through major credit cards, PayPal, Apple Pay, Google Pay, and more. Offering flexibility in payment options is key to reaching a wider audience.
Installment Payment Options: Consider offering financing options like Klarna or Affirm for customers purchasing more expensive items like premium blankets or weighted blankets. This can increase sales, especially for high-ticket items.
Secure Checkout: Ordefy ensures a secure checkout process with SSL encryption to protect sensitive customer information.

Example: A customer buying a luxury cashmere blanket could opt for Klarna to split the payment into interest-free installments, making the purchase more affordable.

3. Manage Inventory and Fulfillment Efficiently

Managing blanket inventory and shipping efficiently is crucial to ensuring smooth operations and customer satisfaction. Ordefy provides tools to streamline these processes.

Key Features:

Real-Time Inventory Management: Track your blanket inventory and receive alerts when stock is low. Ordefy automatically updates stock levels as orders are placed, minimizing the risk of overselling.
Order Fulfillment Integration: Ordefy integrates with various shipping carriers, allowing you to manage shipping from within the platform. Offer multiple shipping options (standard, expedited, and international shipping) to suit different customer needs.
Custom Packaging: Blankets are typically large and soft, so ensuring they are packed securely for delivery is important. Ordefy lets you customize packaging to ensure your products reach customers in perfect condition.
International Shipping: Reach customers worldwide with Ordefy’s international shipping capabilities. The platform supports multiple currencies and international payment methods.

Example: A customer in Canada purchases a fleece blanket, and you offer international shipping via a tracked delivery service, ensuring the item arrives on time and undamaged.

4. Market Your Blankets Effectively

To sell blankets successfully online, you need to attract the right audience. Ordefy provides several marketing tools that can help you reach more customers, increase visibility, and drive sales.

Key Features:

Email Marketing: Use email campaigns to keep your customers engaged. Send personalized offers, new product launches, or seasonal promotions like “Winter Sale on Cozy Blankets” or “Buy One, Get One 50% Off.”
SEO Optimization: Optimize your product listings and store content for search engines. Use keywords like “buy luxury blankets online,” “best blankets for winter,” or “soft throw blankets.” This helps increase organic traffic from search engines like Google.
Social Media Marketing: Promote your blankets on platforms like Instagram, Pinterest, and Facebook. Share aesthetically pleasing photos of your blankets in cozy settings, run ads targeting relevant demographics (e.g., home décor enthusiasts, new parents, or cold-weather travelers), and create engaging content to encourage sharing.
Google Ads: Use Google Ads to target users searching for blankets or related products. You can create specific campaigns targeting people looking for seasonal blankets, bed throws, or warming blankets for chilly nights.
Influencer Collaborations: Partner with lifestyle bloggers, home décor influencers, or interior designers to promote your blankets. Product reviews and sponsored posts can help boost brand awareness and drive sales.

Example: Run an Instagram campaign using the hashtag #CozyWithOrdefy to encourage customers to post pictures of themselves using your blankets. Offer a prize to the best photo and encourage more users to share.

5. Provide Outstanding Customer Service

Customer service is essential in building trust and loyalty in the blanket business. Ordefy enables you to offer seamless support to your customers, ensuring a positive shopping experience.

Key Features:

Live Chat Support: Use live chat to instantly answer customer inquiries about product features, shipping details, or product care.
Order Tracking: Provide real-time tracking updates for blanket orders, so customers can track their purchase from fulfillment to delivery.
Returns and Exchanges: Offer a clear returns policy. Provide hassle-free returns for customers who are not satisfied with their blankets, whether due to size, color, or texture.
Customer Reviews: Collect and showcase customer reviews and ratings for each blanket product. Positive reviews help build credibility and attract new customers.

Example: If a customer receives a blanket that doesn’t match their expectations, offer them a no-hassle return or exchange process with a prepaid return label.

6. Scale Your Blanket Business

Once your blanket business starts growing, Ordefy provides features that help you scale effortlessly, reach new audiences, and manage increased order volumes.

Key Features:

Analytics & Insights: Ordefy’s analytics tools allow you to track sales, monitor customer behavior, and analyze which blankets are your best-sellers. Use this data to make informed business decisions.
Product Expansions: As your blanket business grows, consider expanding your product line to include other related products like pillows, bedspreads, throw rugs, or blanket storage solutions.
Global Expansion: With Ordefy’s international shipping options, you can tap into international markets and reach customers beyond your local area. Support for multiple currencies makes this transition smooth.
Automated Marketing: Set up automated email marketing campaigns, such as welcome emails for new customers, birthday discounts, or seasonal reminders about blanket sales.

Example: Expand your product range to include weighted blankets or summer blankets made of lighter fabrics, and market them to different customer segments based on seasonality.

Start Selling Blankets Online with Ordefy Today!

Selling blankets online is a lucrative business with endless possibilities for growth. Whether you specialize in luxury throws, plush blankets, or eco-friendly materials, Ordefy provides all the tools you need to create a beautiful online store, manage your products, market to a wide audience, and provide excellent customer service.

Start your online blanket business today with Ordefy and tap into the growing demand for comfort and warmth!

This guide has everything you need to get started with selling blankets online using Ordefy. From creating your store to managing inventory, marketing your products, and scaling your business, you’re ready to turn your blanket business into a success!