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Sell Pillows

How to Sell Pillows Online with Ordefy: A Complete Guide

Selling pillows online is a great way to enter the home decor market, whether you’re offering decorative throw pillows, memory foam pillows, custom pillows, or eco-friendly options. With the increasing demand for comfort, style, and personalized home products, Ordefy provides all the tools you need to create a professional online pillow shop that will appeal to a wide variety of customers.

Follow this step-by-step guide to successfully sell pillows online and turn your passion for home decor into a thriving business.

1. Set Up Your Pillow Store on Ordefy

The first step is to create a welcoming, functional online store for your pillows. Ordefy makes it easy to set up a beautiful, user-friendly store with customizable themes that will help you highlight the beauty and comfort of your pillow collection.

Key Features:

  • Customizable Store Themes: Choose from modern or cozy-themed designs that match the aesthetic of your pillow products. Select a design that showcases comfort and home relaxation.
  • Easy-to-Navigate Layout: Organize your pillows into categories like “Decorative Pillows”, “Memory Foam Pillows”, “Personalized Pillows”, “Eco-Friendly Pillows”, and “Outdoor Pillows” for a seamless shopping experience.
  • Mobile Optimization: Ensure your store is fully optimized for mobile, allowing customers to browse and purchase pillows from their phones or tablets.

Example:

  • Categories: “Throw Pillows”, “Bed Pillows”, “Memory Foam Pillows”, “Decorative Pillows”, “Personalized Pillows”.

2. Upload Your Pillow Inventory

Once your store is set up, it’s time to upload your pillow products. The key to success is providing clear, enticing product descriptions and high-quality images to attract customers.

Key Features:

  • High-Quality Product Images: Display your pillows with clear, high-resolution images that showcase their design, texture, and usage in real settings (e.g., on a couch, bed, or chair). Include multiple angles to show the pillow’s shape, stitching, and fabric details.
  • Detailed Product Descriptions: Provide clear descriptions that highlight key features like material (e.g., cotton, linen, memory foam), dimensions, comfort level, and care instructions. Include information about any unique qualities, such as eco-friendliness or hypoallergenic features.
  • Size and Color Options: Offer a variety of sizes (e.g., 12×12, 16×16, 20×20) and colors to give customers flexibility.
  • Personalization Options: If you offer custom pillows, make it easy for customers to upload their photos or provide text for customization.

Example:

  • Product Name: Luxurious Velvet Throw Pillow – Midnight Blue
    • Price: $29.99
    • Description: Add a touch of luxury to your living room with our velvet throw pillow. Featuring a plush, soft finish, this pillow is perfect for creating a cozy, elegant atmosphere. Made with high-quality velvet fabric, it offers both style and comfort.
    • Material: Velvet
    • Dimensions: 20×20 inches
    • Care Instructions: Spot clean only
    • Color: Midnight Blue

3. Offer Pillow Sets and Gift Ideas

To encourage larger orders, consider offering pillow sets or themed collections. These can be great for customers looking to style an entire room or find the perfect gift.

Key Features:

  • Pillow Sets: Offer coordinated sets of 2 or 4 pillows that match in color, pattern, or fabric. These sets make it easier for customers to style their homes with ease.
  • Gift Sets: Create unique pillow gift sets, such as personalized pillows paired with cozy blankets, candles, or throw rugs. These can be perfect for housewarming gifts, weddings, or birthdays.
  • Seasonal Collections: Offer themed pillows for Christmas, summer, Valentine’s Day, or other holidays to keep your store relevant year-round.

Example:

  • Product: Cozy Throw Pillow Set – Winter Collection
    • Price: $49.99 (Set of 2)
    • Description: Our Winter Collection features two beautifully designed throw pillows in soft, cozy fabrics. The snowflake pattern and plush faux fur fabric are perfect for making your space extra cozy during the colder months.

4. Set Up Payment Methods

Offering a variety of payment options is essential for making your store accessible to as many customers as possible. Ordefy integrates with multiple payment gateways to ensure a smooth and secure checkout experience.

Key Features:

  • Multiple Payment Methods: Accept payments via credit cards, PayPal, Apple Pay, Stripe, and other popular methods.
  • Financing Options: If your pillows are on the pricier side, consider offering installment payment options through services like Afterpay or Klarna to make it easier for customers to purchase higher-end pillows.

Example:

  • Pay Later: Offer 0% interest financing with Klarna or Affirm for pillows over $50.

5. Shipping and Delivery

Shipping is a key part of the online shopping experience, so it’s essential to offer reliable, cost-effective shipping options. Ordefy makes it easy to set up shipping rates, delivery preferences, and packaging for your pillows.

Key Features:

  • Shipping Calculator: Automatically calculate shipping costs based on the size and weight of the pillows and the customer’s location.
  • Eco-Friendly Packaging: Offer eco-conscious packaging options, such as recycled cardboard and biodegradable wrapping, to appeal to environmentally-conscious customers.
  • Multiple Delivery Options: Provide customers with flexible shipping options like standard shipping, 2-day shipping, or international delivery.

Example:

  • Standard Shipping: $5.99 for orders within the U.S.
  • Free Shipping: On orders over $50
  • International Shipping: Rates calculated at checkout.

6. Marketing Your Pillow Store

Effective marketing will help you stand out in the competitive online pillow market. Ordefy provides several tools to help you reach your target audience and grow your customer base.

Key Features:

  • SEO Optimization: Use keywords like “buy decorative pillows online”, “best bed pillows”, “luxury throw pillows”, and “personalized pillows” to improve your store’s visibility on search engines.
  • Social Media Marketing: Share your pillows on platforms like Instagram, Pinterest, and Facebook. Post high-quality images of your pillows in styled rooms to inspire customers.
  • Influencer Marketing: Partner with home decor influencers to showcase your pillows in their spaces. Influencers can help spread the word to a wider audience.
  • Email Marketing: Send out seasonal promotions, special offers, and product updates to your email list to keep customers engaged.

Example:

  • Instagram Campaign: Create an Instagram contest where customers can share how they style your pillows in their homes, using a branded hashtag for a chance to win a free pillow set.
  • Pinterest Boards: Pin your products to boards like “Cozy Living Room Ideas”, “Bedroom Styling Tips”, or “Best Pillows for Your Bed”.

7. Provide Excellent Customer Service

To build customer trust and loyalty, excellent customer service is essential. Ordefy provides tools to help you manage customer queries, returns, and customer feedback.

Key Features:

  • Live Chat Support: Enable live chat to answer customer questions about pillow sizes, materials, or customization options in real-time.
  • Return and Warranty Policies: Offer a clear return policy in case customers are not satisfied with the pillow they purchased.
  • Customer Reviews: Allow customers to leave reviews and ratings on your products to help new customers make purchasing decisions.

Example:

  • Return Policy: 30-day return policy on unused pillows in original packaging.
  • Customer Support: For any inquiries or assistance, reach out to our team via live chat or email.

8. Scale Your Pillow Business

Once you’ve established your pillow business, you can scale it by offering new products, optimizing marketing efforts, and expanding your customer base.

Key Features:

  • Analytics: Use Ordefy’s analytics tools to track which pillow styles are the most popular and identify areas for improvement.
  • Inventory Management: Keep track of stock levels, restock popular styles, and phase out underperforming products.
  • Email Campaigns: Keep your customers engaged with seasonal offers, exclusive deals, and new product releases.

Start Selling Pillows Online with Ordefy Today!

Selling pillows online is a profitable business with a growing customer base. With Ordefy, you have all the tools you need to create a stunning online store, market your products effectively, and provide excellent customer service.

Start selling pillows today and bring comfort, style, and warmth to homes everywhere with Ordefy!