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Sell Postcards

How to Sell Postcards Online with Ordefy: A Simple Guide

Selling postcards online is a great way to tap into the niche market of travelers, collectors, and those looking for unique, personalized gifts. Whether you create artistic postcards, vintage designs, or custom postcards for special events, Ordefy provides all the tools to turn your passion into a profitable online business.

Here’s a step-by-step guide to help you start selling postcards online with Ordefy!

1. Set Up Your Postcard Store on Ordefy

The first step in selling postcards is to create an eye-catching and functional online store. With Ordefy, setting up your postcard shop is easy, and the platform offers customizable templates that reflect your brand’s aesthetic.

Key Features:

  • Customizable Store Design: Choose from various store templates that work well with visual products like postcards. Customize colors, fonts, and layout to match your branding.
  • Product Categories: Organize your postcards into categories such as “Travel & Landmarks”, “Artistic & Illustrated”, “Vintage Postcards”, or “Custom Orders” to help customers find exactly what they want.
  • Mobile-Friendly Design: Ensure your store is optimized for mobile browsing, as many customers shop on their phones while traveling or looking for gifts.

Example:

  • Categories: “Cityscape Postcards”, “Holiday Greetings”, “Inspirational Quotes”, “Customizable Designs”.

2. Upload Your Postcards

Once your store is ready, it’s time to upload your postcards. Customers need to see beautiful images of your designs to inspire a purchase. Include multiple angles and high-quality photos.

Key Features:

  • High-Quality Images: Show off the beauty and detail of your postcards with high-resolution images. Include close-up shots to capture the textures and designs clearly.
  • Detailed Product Descriptions: Describe each postcard’s design, material, dimensions, and the inspiration behind it. If applicable, offer information on the printing process or any eco-friendly materials used.
  • Postcard Sizes: Offer different sizes for your postcards, such as standard 4″ x 6″, 5″ x 7″, or larger sizes for a premium feel.

Example:

  • Product Name: “Vintage Paris Postcard”
    • Price: $3.50
    • Description: A beautiful vintage-style postcard featuring the Eiffel Tower at sunset, printed on high-quality matte cardstock. Perfect for sending a special message or adding to your collection.
    • Material: Premium matte finish cardstock
    • Size: 4” x 6”
    • Design: Hand-drawn illustration with a distressed, vintage feel.
    • Packaging: Comes in a protective sleeve to ensure it arrives in perfect condition.

3. Offer Custom Postcards

Allowing customers to create personalized postcards can be a great way to increase your sales. Many people love custom postcards for gifts, events, or travel memories.

Key Features:

  • Custom Designs: Let customers personalize postcards with names, messages, or even upload their own photos. This is especially popular for weddings, birthdays, and special events.
  • Personalized Messages: Provide the option for customers to add a short message or greeting on the back of the postcard.
  • Occasion-Based Customization: Create options for customized postcards for holidays, birthdays, or milestone events.

Example:

  • Product Name: “Custom Wedding Postcard”
    • Price: $5.99
    • Description: Personalize this beautiful wedding postcard with the bride and groom’s names, wedding date, and a short message. Perfect as a keepsake or for sending out as thank-you notes after the ceremony.
    • Customization: Choose from various fonts and colors. Upload a photo for the front design.

4. Set Up Payment Methods

To make it easy for customers to purchase your postcards, set up secure payment methods. Ordefy integrates with popular payment gateways to ensure a smooth checkout process.

Key Features:

  • Multiple Payment Options: Accept payments through credit cards, PayPal, Stripe, Apple Pay, and more.
  • Subscription or Bulk Orders: Consider offering discounts on bulk postcard orders for businesses or customers purchasing for events or marketing purposes. You can also offer a subscription service for customers who want to receive new postcards regularly.

Example:

  • Payment Options: Accept payments via Visa, Mastercard, PayPal, Stripe, Apple Pay, and Google Pay.
  • Bulk Orders: Offer discounts for bulk purchases—e.g., 10 postcards for $30 or 50 postcards for $120.

5. Offer Fast and Affordable Shipping

Because postcards are lightweight and easy to ship, it’s important to provide fast, affordable shipping options to make the buying process as smooth as possible.

Key Features:

  • Shipping Calculator: Automatically calculate shipping costs based on weight and location for a transparent checkout process.
  • Free Shipping Offers: Consider offering free shipping on orders over a certain amount, or running promotions that include free shipping on select items.
  • Protective Packaging: Ensure your postcards arrive in perfect condition with protective mailers or cardboard backing.

Example:

  • Standard Shipping: $2.99 for U.S. orders, International shipping starts at $6.99.
  • Free Shipping: On all U.S. orders over $30.
  • Packaging: Postcards are sent in rigid mailers for extra protection during transit.

6. Market Your Postcards

Marketing your postcards is key to attracting customers. Ordefy offers integrated marketing tools to help you reach your target audience.

Key Features:

  • SEO Optimization: Use keywords like “vintage postcards,” “custom postcards,” “greeting cards,” and “travel postcards” to improve your store’s search engine ranking and drive organic traffic.
  • Social Media Marketing: Use platforms like Instagram, Pinterest, Facebook, and TikTok to showcase your postcard designs. Share visually appealing photos, behind-the-scenes processes, or customer stories.
  • Collaborations: Partner with travel bloggers, event planners, or influencers to promote your postcards and offer giveaways.

Example:

  • Instagram: Post aesthetic photos of your postcards in different settings—on desks, alongside travel essentials, or in mailboxes to show how they can be used.
  • Pinterest: Create boards like “Travel Postcards Inspiration” or “Unique Postcard Designs” to reach a broader audience interested in postcards as home decor or keepsakes.
  • Facebook Ads: Run targeted ads focusing on people who are interested in travel, greetings, or personalized gifts.

7. Provide Excellent Customer Service

Excellent customer service will keep buyers coming back. Ordefy allows you to manage customer inquiries, offer quick responses, and create a positive buying experience.

Key Features:

  • Live Chat Support: Offer live chat for customers who need help with orders, sizing, or customization options.
  • Clear Return and Refund Policies: Have clear policies for returns or exchanges, particularly for custom postcards or bulk orders.
  • Customer Reviews: Allow customers to leave reviews on their purchases to help you build trust with new customers.

Example:

  • Live Chat: Provide immediate assistance for customers unsure about sizes or asking for customization options.
  • Returns: Offer returns for damaged goods or refunds for products that are not as described.

8. Scale Your Postcard Business

As your postcard business grows, consider expanding your offerings, improving your marketing strategy, and exploring new revenue streams.

Key Features:

  • Product Bundles: Create bundles like a “5-Pack of Vintage City Postcards” or a “Holiday Greeting Postcard Set” for discounts and increased average order value.
  • Subscription Services: Offer a postcard subscription box where customers receive a curated set of postcards monthly.
  • Analytics: Use Ordefy’s analytics tools to track customer behavior, sales trends, and product performance to make data-driven decisions.

Example:

  • Postcard Subscription Box: Offer a monthly subscription service where customers receive 3 unique postcards from different destinations, designs, or themes every month for $15.
  • Bundle Offer: Discount bundles like “City Collection 10 Postcards for $25”.

Start Selling Postcards Today with Ordefy!

Selling postcards online is a fun and creative business opportunity, and Ordefy provides you with the tools to set up and run your postcard shop seamlessly. Whether you’re offering artistic postcards, vintage designs, or custom creations, Ordefy can help you grow your business and reach customers worldwide.

Start your postcard store today and begin selling your beautiful creations with Ordefy!