Sell Posters

How to Sell Posters Online with Ordefy: A Complete Guide

Posters are a popular and affordable way for people to decorate their homes, offices, and classrooms, and they come in many styles, themes, and designs. Whether you’re selling art posters, movie posters, vintage posters, educational posters, or personalized posters, starting an online store gives you the opportunity to reach a global audience of potential buyers.

Ordefy offers the tools and features you need to set up and grow your poster-selling business. This guide will help you create an attractive and professional online store and effectively market your posters.

1. Set Up Your Poster Store on Ordefy

The first step in selling posters is to create a well-designed online store. Ordefy makes it easy to set up a professional-looking store that reflects your brand’s style and the variety of posters you offer.

Key Features:

Customizable Themes: Choose from a variety of store templates to create a store that suits your poster collection. You can select clean, modern, or artistic designs that will help your posters stand out.
Easy Navigation: Organize your posters into categories (e.g., Art Posters, Movie Posters, Travel Posters, Inspirational Quotes, Custom Posters) to make it easier for customers to browse and find what they’re looking for.
Responsive Layout: Ensure your store looks great on both desktop and mobile devices, as many customers may browse or shop via their smartphones or tablets.

Example: Opt for a minimalist design that focuses on large images of your posters, allowing customers to easily navigate through the different collections and product pages.

2. Add Your Posters to the Store

Once your store design is in place, it’s time to upload your posters. Providing detailed descriptions, high-quality images, and clear pricing will help customers make informed purchasing decisions.

Key Features:

High-Quality Images: Post high-resolution images of your posters to showcase their quality. Provide multiple shots of the posters (e.g., close-ups, full-frame images, and styled room shots).
Detailed Product Descriptions: Describe the design, dimensions, material, and any customization options for each poster. Mention if it’s printed on high-quality paper or canvas, and whether it comes framed or unframed.
Product Variations: If you offer different sizes or finishes (e.g., matte, glossy, canvas prints), make sure to offer customers those options on the product page.

Example:

“The Starry Night” Art Poster – This stunning reproduction of Van Gogh’s masterpiece is printed on premium, archival-quality paper and comes in a variety of sizes. Available framed or unframed.

3. Price Your Posters

Pricing your posters appropriately is essential to attract customers while ensuring profitability. Consider the materials, printing quality, and design exclusivity when determining your prices.

Key Features:

Competitive Pricing: Research similar posters from other sellers to ensure your prices are competitive. Be mindful of what materials and printing techniques you’re using, as this will impact the final price.
Discounts and Offers: Consider offering promotions like buy one, get one 10% off, or free shipping on orders over a certain amount. You can also provide discounts during holidays or special events.
Bulk Discounts: Offer special pricing for customers who want to buy multiple posters at once, such as discounts for purchasing posters in sets or wholesale pricing for businesses.

Example:

$5 off your first order when you sign up for our newsletter.
Buy 2, Get 1 Free on all Motivational Quote Posters.

4. Set Up Payment Methods

To sell your posters online, you’ll need to offer secure and convenient payment options for your customers. Ordefy supports a variety of payment methods, ensuring customers can choose the one that suits them best.

Key Features:

Multiple Payment Options: Accept payments via credit/debit cards, PayPal, Apple Pay, and Stripe. This gives your customers a range of payment options.
Secure Transactions: Ordefy uses SSL encryption to keep your customer’s payment details secure, providing peace of mind during the checkout process.
Global Payment Support: If you’re selling internationally, Ordefy supports multiple currencies and international payment methods, allowing you to reach customers worldwide.

Example:

Offer a PayPal option for customers who prefer to pay through their accounts, as well as traditional credit card payments for other customers.

5. Shipping and Delivery

Shipping is a critical part of the process when selling posters, especially since they can be large and delicate. Offering a variety of shipping options and clear delivery times can help you attract more customers.

Key Features:

Flat Rate Shipping: Consider offering a flat-rate shipping option to make it easier for customers to calculate shipping costs.
Packaging Options: Use protective mailing tubes for rolled posters to prevent damage during transit. If you offer framed posters, ensure they are securely packed with bubble wrap or corner protectors.
International Shipping: If you plan to sell to international customers, ensure you offer international shipping options with calculated shipping fees.

Example:

Free domestic shipping on all orders over $50.
International shipping rates based on location, with tracking available for all international orders.

6. Marketing Your Poster Business

Marketing is key to growing your online poster business and attracting customers. Ordefy provides the tools and features you need to market your store and drive traffic.

Key Features:

SEO Optimization: Optimize your poster product descriptions with relevant keywords like “buy movie posters online”, “art posters for sale”, or “motivational posters”. This will help your store rank higher in search results on Google and other search engines.
Social Media Marketing: Showcase your posters on platforms like Instagram, Facebook, Pinterest, and TikTok. Post lifestyle photos, room décor ideas, or behind-the-scenes content on how your posters are created.
Email Marketing: Build an email list and send out updates on new poster arrivals, sales, and promotions. You can also send exclusive offers to your subscribers.
Collaborations: Work with influencers or bloggers who have a following in the interior design, art, or pop culture niches to promote your posters.

Example:

Post a “Room Makeover” Instagram story showing how one of your posters transforms a space.
Run a Facebook ad targeted at art lovers or movie buffs for your unique poster collections.

7. Provide Excellent Customer Service

Providing great customer service is essential for retaining customers and generating positive reviews. Ordefy allows you to manage orders and customer inquiries easily.

Key Features:

Live Chat Support: Offer real-time assistance through live chat. This is especially helpful if customers have questions about your posters, shipping, or customization options.
Clear Return and Refund Policy: Make sure your customers understand your return and refund policy. Since posters are often purchased as gifts, a simple, clear return process is key.
Customer Reviews: Encourage customers to leave reviews and share photos of their purchased posters in their homes. This social proof can help increase trust and sales.

Example:

30-day return policy for unused and undamaged posters.
Respond to customer queries within 24 hours to ensure satisfaction.

8. Scale Your Poster Business

As your poster business grows, you may want to scale up. Ordefy provides powerful tools to help you track sales, manage inventory, and expand your offerings.

Key Features:

Analytics and Insights: Use Ordefy’s analytics tools to track which types of posters are selling best, which marketing channels are driving the most traffic, and other important metrics to optimize your sales.
Wholesale Options: Offer discounts or pricing for bulk orders from businesses, event organizers, or interior designers.
Expand Your Collection: Introduce new poster designs or offer personalized/custom posters for a premium price.

Example:

Introduce a new limited edition collection of posters with exclusive designs to entice collectors.
Offer a custom design service for customers looking to create personalized posters.

9. Start Selling Posters on Ordefy Today!

Selling posters online can be a lucrative and fulfilling business. With Ordefy’s all-in-one platform, you can create a professional store, showcase your posters, and reach a global audience. Whether you’re selling art prints, movie memorabilia, or motivational quotes, there’s a demand for beautiful and unique posters everywhere.

Create your poster store on Ordefy today and start turning your passion for design into a thriving online business!