Logo

Sell Shapewear

How to Sell Shapewear Online with Ordefy: A Step-by-Step Guide

Shapewear is a booming market, catering to individuals looking for enhanced comfort, support, and confidence. Whether you’re selling waist trainers, body shapers, bodysuits, or slimming leggings, Ordefy provides the perfect platform to reach customers seeking high-quality shapewear products.

Here’s how you can start selling shapewear online and grow your business using Ordefy.

1. Set Up Your Shapewear Store on Ordefy

The first step to selling shapewear online is creating a visually appealing and user-friendly store. Ordefy makes it easy to build a store that attracts your target audience—those looking for body confidence, comfort, and style.

Key Features:

  • Customizable Store Themes: Choose from a range of clean, modern, and elegant templates that align with the sophistication of shapewear. Customize the store to match your brand identity.
  • Product Categorization: Categorize your shapewear products by type (e.g., waist trainers, full-body shapers, slimming bodysuits), size, color, and level of control (e.g., light control, medium control, firm control) for easy navigation.
  • Mobile-Friendly Design: Ordefy’s platform is mobile-optimized, ensuring that your shapewear store looks great and functions seamlessly across all devices.

Example:

  • Categories: “Waist Trainers”, “Body Shapers”, “Shaping Leggings”, “Plus-Size Shapewear”, “Shapewear Accessories”.

2. Upload Your Shapewear Inventory

Once your store is set up, it’s time to upload your shapewear products. To stand out and attract potential buyers, you need high-quality images, detailed descriptions, and size guides.

Key Features:

  • High-Quality Product Images: Use professional images of your shapewear from multiple angles, focusing on key features like fabric texture, seamless design, closure options, and fit. If possible, show models wearing the shapewear to highlight its fit and functionality.
  • Detailed Product Descriptions: Include important details such as material (e.g., nylon, spandex, latex), breathability, stretchability, and the level of support it provides. If you sell specific designs like post-surgery shapewear or maternity shapewear, mention those features.
  • Size and Fit Guides: Shapewear sizing can vary depending on the brand, so provide a size chart and offer advice on how to choose the best fit for your customers’ body types. Consider including model measurements and the size they’re wearing in product images.

Example:

  • Shaper Waist Trainer
    • Price: $45.99
    • Description: This latex waist trainer provides medium control for a sleek silhouette. Made from breathable cotton, it offers comfortable compression for all-day wear. Adjustable straps and a hook-and-eye closure ensure a snug fit.
    • Available Sizes: S, M, L, XL, 2XL

3. Offer Shapewear Accessories

Consider expanding your shapewear offerings with accessories that complement your products and enhance the customer experience.

Key Features:

  • Shapewear Wash Bags: Offer special wash bags to help customers protect their shapewear when washing.
  • Shaping Undergarments: Sell items like shaping panties, shaping bras, or shaping shorts that can be worn under everyday clothing.
  • Body Creams and Lotions: Offer products like firming creams, stretch mark oils, and post-workout lotions that promote healthy skin and enhance the effectiveness of shapewear.

Example:

  • Shapewear Wash Bag
    • Price: $9.99
    • Description: Protect your delicate shapewear with this mesh wash bag, which keeps fabrics intact while washing.

4. Set Up Payment Methods

Providing multiple payment options can increase the likelihood that customers will complete their purchases. Ordefy integrates a variety of payment gateways to accommodate different payment preferences.

Key Features:

  • Multiple Payment Methods: Accept payments via credit/debit cards, PayPal, Apple Pay, Google Pay, and other secure payment processors.
  • Secure Payment Processing: All payments on Ordefy are processed using SSL encryption to keep customer data secure.
  • Discount Codes: Create promo codes for new customers, holiday sales, or product bundles to incentivize purchases.

Example:

  • 10% off your first order with code “SHAPE10”.
  • Buy 2 shapewear products, get 1 free (for select items).

5. Shipping and Delivery

Shipping is a crucial aspect of selling shapewear online. Ensure that your customers receive their products in a timely manner while keeping shipping costs reasonable.

Key Features:

  • Shipping Calculator: Ordefy calculates shipping costs based on the weight, size, and destination of your shapewear orders, allowing you to offer competitive shipping rates.
  • Free Shipping: Offer free shipping on orders over a certain amount (e.g., $50) to encourage larger purchases.
  • Discreet Packaging: Many shapewear customers prefer discreet packaging for privacy. Ensure that your packaging is both safe and non-invasive.
  • International Shipping: If you’re selling internationally, offer global shipping to reach customers in other regions.

Example:

  • Standard Shipping: $5.99 for orders under $50.
  • Expedited Shipping: $9.99 for faster delivery (1-3 days).
  • Free Shipping: On orders over $50.

6. Marketing Your Shapewear Business

Effective marketing is key to standing out in the competitive shapewear industry. Ordefy provides several tools to help you promote your products and increase sales.

Key Features:

  • SEO Optimization: Use relevant keywords such as “best shapewear for women,” “slimming bodysuits,” and “postpartum shapewear” in your product descriptions and blog posts to improve your search engine ranking.
  • Social Media Marketing: Platforms like Instagram, TikTok, and Pinterest are perfect for showcasing your shapewear products. Post before-and-after images, testimonials, or styling tips to demonstrate the value of your products.
  • Influencer Collaborations: Work with fashion influencers, beauty bloggers, or fitness experts who can endorse your shapewear products to their followers.
  • Email Marketing: Build an email list and send out regular newsletters with product updates, special promotions, or tips on wearing shapewear.

Example:

  • Instagram Giveaway: Offer a free shapewear set to a lucky winner who follows your page, shares a post, and tags a friend.
  • Influencer Review: Partner with a fitness influencer to review your waist trainer and showcase how it helps with fitness goals.

7. Provide Exceptional Customer Service

Customer satisfaction is essential in the shapewear industry. Offering excellent customer service will help build trust and encourage repeat business.

Key Features:

  • Live Chat: Use live chat to answer customer questions in real-time, especially if they have concerns about sizing, product features, or returns.
  • Clear Return Policies: Offer a 30-day return policy on unworn, undamaged shapewear. Clearly communicate this policy on your website to set expectations.
  • Customer Reviews: Allow customers to leave reviews and ratings for the shapewear they purchase. Positive reviews can help build trust and attract new buyers.

Example:

  • 30-Day Return Policy: Returns accepted for unused, unwashed products in original packaging.
  • Respond to customer inquiries within 24 hours for fast resolution of issues.

8. Scale Your Shapewear Business

As your shapewear business grows, Ordefy provides tools to help you scale and reach more customers.

Key Features:

  • Analytics and Insights: Use Ordefy’s analytics tools to track your best-selling shapewear items, popular sizes, and customer preferences. Adjust your inventory and marketing efforts based on this data.
  • Inventory Management: Ordefy helps you manage stock levels, ensuring you don’t run out of your top-selling products.
  • Product Expansion: Consider expanding your product line to include activewear, loungewear, or maternity shapewear to cater to a broader audience.

Start Selling Shapewear Online with Ordefy Today!

Selling shapewear online is a profitable business, and Ordefy makes it easy to launch and manage your store. With its intuitive tools, customizable themes, and integrated marketing features, you can create a brand that attracts customers and builds loyalty.

Start selling shapewear today and help your customers feel confident, comfortable, and supported with high-quality, stylish shapewear products!