Sell Sunglasses

How to Sell Sunglasses Online with Ordefy: A Complete Guide

Sunglasses are not only a must-have fashion accessory, but they also serve an essential purpose in protecting eyes from harmful UV rays. With the growing demand for stylish and functional eyewear, selling sunglasses online can be a profitable venture. Whether you offer designer sunglasses, sports eyewear, or custom-made shades, Ordefy provides a platform for creating an online store that showcases your sunglasses collection to a global audience.

In this guide, we will walk you through the steps to effectively sell sunglasses online, from setting up your store to attracting customers and boosting sales.

1. Set Up Your Sunglasses Store on Ordefy

The first step in selling sunglasses online is creating a visually appealing and functional store. Ordefy’s platform is designed to make it easy for you to create a sleek, modern store that captures the attention of potential customers.

Key Features:

Customizable Templates: Ordefy offers stylish and responsive store templates that can be customized to match your brand’s aesthetic. Whether your sunglasses are luxury or budget-friendly, you can create a store that resonates with your target market.
Product Categories: Organize your sunglasses into categories like Men’s Sunglasses, Women’s Sunglasses, Sports Sunglasses, or Polarized Sunglasses to help customers easily navigate your store.
Mobile-Optimized Design: Ordefy ensures your store is mobile-friendly, so customers can browse and shop for sunglasses on the go. With many people shopping from their smartphones, it’s important that your store delivers a seamless mobile shopping experience.

Example: If you sell aviator sunglasses and round-frame sunglasses, you can create two distinct categories: “Aviator Sunglasses” and “Round Frame Sunglasses”.

2. Add Your Sunglasses to Your Store

Once your store is ready, it’s time to upload your sunglasses. With Ordefy, it’s easy to list each product with detailed descriptions, images, and pricing.

Key Features:

Product Listings: Add detailed product descriptions for each pair of sunglasses, including features like frame material, lens color, UV protection, polarization, and size options.
High-Quality Images: Showcase each pair of sunglasses with high-quality, professional images. Include multiple angles (front, side, top) and a lifestyle shot of the sunglasses being worn. The more visual content, the better!
Variants: If your sunglasses come in multiple colors or sizes, you can easily add product variants. This makes it simple for customers to choose the sunglasses that best suit their preferences.

Example: For a vintage-inspired round sunglasses listing, upload images showing the front view, side profile, and on-model shots. Highlight key features like polarized lenses and UV400 protection.

3. Set Your Pricing and Discounts

Pricing your sunglasses is crucial to attracting the right customers while ensuring profitability. Ordefy offers you flexibility in setting and adjusting prices based on your product and market.

Key Features:

Competitive Pricing: Set your prices based on factors such as brand, material, lens quality, and design. Luxury and designer sunglasses can be priced higher, while everyday sunglasses may have a more affordable price point.
Discounts & Promotions: Use discount codes, seasonal sales, and flash sales to encourage purchases. For example, you can offer 10% off for first-time buyers or run a buy one, get one free promotion during the summer season.
Tiered Pricing: If you offer premium sunglasses and budget options, make sure to clearly separate them into different price ranges.

Example: Price your designer sunglasses at $200, and offer a 10% discount on your casual sunglasses range to attract customers looking for a budget-friendly option.

4. Set Up Payment Methods

To ensure smooth transactions, you’ll need to provide a variety of payment options. Ordefy integrates with top payment gateways to offer a seamless experience for both you and your customers.

Key Features:

Flexible Payment Methods: Ordefy supports PayPal, Stripe, credit cards, Apple Pay, and other payment options, making it easy for customers to choose how they want to pay.
Secure Payment Processing: Your customers’ data is protected with SSL encryption during the checkout process, ensuring safe and secure transactions.
Installment Plans: If you offer high-end sunglasses, consider offering installment payment options through services like Affirm or Klarna. This can make expensive sunglasses more accessible to customers.

Example: Offer installment payments for luxury sunglasses priced over $300 to encourage customers to make larger purchases.

5. Manage Shipping and Delivery

Shipping is a crucial part of the online shopping experience. Ordefy allows you to manage shipping efficiently to ensure timely delivery for your sunglasses.

Key Features:

Custom Shipping Rates: Set shipping rates based on weight, location, and delivery speed. If you’re selling lightweight sunglasses, consider offering flat-rate shipping or free shipping for orders over a certain amount.
Shipping Options: Provide multiple delivery options such as standard shipping, expedited shipping, and overnight delivery for customers who need their sunglasses quickly.
International Shipping: Expand your reach by offering international shipping. Ordefy supports multiple currencies and can calculate taxes and duties for customers in different countries.

Example: Offer free domestic shipping for sunglasses purchases over $50 and charge a flat $10 shipping fee for international orders.

6. Market Your Sunglasses

Effective marketing is key to driving traffic to your store and converting visitors into customers. Ordefy offers several tools to help you promote your sunglasses online.

Key Features:

SEO Optimization: Optimize your product listings for search engines by using keywords like “buy polarized sunglasses”, “best sunglasses for summer”, or “luxury sunglasses online”. This will help improve your search rankings and make it easier for potential customers to find your store.
Social Media Marketing: Leverage platforms like Instagram, Facebook, and Pinterest to showcase your sunglasses. Share lifestyle photos, customer reviews, and promotional content to engage your audience. Use popular hashtags like #SunglassesFashion, #SummerStyle, or #EyewearGoals to increase visibility.
Email Marketing: Collect email addresses from interested visitors and send them special offers, new arrivals, or style tips to keep them engaged and encourage repeat purchases.
Paid Advertising: Run targeted Facebook Ads or Google Ads to reach customers who are actively looking for sunglasses or other eyewear products. Highlight your sunglasses’ unique features, such as polarized lenses or UV protection.

Example: Post lifestyle photos of customers wearing your sunglasses on Instagram with a caption like “Summer is calling. Stay stylish and protected with our premium sunglasses.” Add hashtags like #SunglassesStyle or #EyewearFashion to reach a broader audience.

7. Offer Exceptional Customer Service

Building trust with your customers is essential for a successful online business. Ordefy provides several tools to help you deliver excellent customer service.

Key Features:

Live Chat: Use Ordefy’s live chat feature to answer any questions customers may have about the sunglasses, such as sizing, shipping, or returns.
Clear Return Policy: Clearly state your return policy on your store’s website, offering easy returns or exchanges for customers who are not satisfied with their purchase.
Post-Purchase Follow-Up: After a customer purchases a pair of sunglasses, send a thank-you email along with tips on how to care for their new sunglasses to ensure they last longer.

Example: Send an automated follow-up email with a link to a sunglasses care guide, including how to clean the lenses and store the sunglasses safely.

8. Scale Your Sunglasses Business

Once you’ve successfully launched your sunglasses business, consider ways to scale and grow it.

Key Features:

Analytics Tools: Ordefy provides detailed analytics to help you track your sales, customer behavior, and marketing efforts. This will help you adjust your strategies and optimize your offerings for maximum sales.
Wholesale Opportunities: If you receive inquiries from stores, hotels, or resorts looking to stock your sunglasses, you can set up wholesale pricing for bulk orders.
Global Expansion: With Ordefy’s international shipping capabilities, you can expand your sunglasses business to international markets and target customers from different countries.

Example: If you have a popular polarized sunglasses collection, consider offering wholesale pricing to small boutique stores in your area or even expanding into larger international markets.

Start Selling Sunglasses Online with Ordefy Today!

Selling sunglasses online offers an incredible opportunity to tap into a profitable and growing market. With Ordefy, you can create a beautiful, user-friendly store, reach a global audience, and manage your business with ease.

Ready to start your sunglasses business? Create your store on Ordefy today, and begin selling stylish, high-quality sunglasses to customers who are looking to add the perfect finishing touch to their outfits!