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Sell Under Wears

Selling underwear online is a profitable business opportunity with a growing market. People buy underwear regularly, and the demand spans all genders, ages, and preferences. Whether you’re selling men’s underwear, women’s underwear, or unisex options, your offerings can appeal to a wide variety of customers.

Here’s a step-by-step guide on how to sell underwear online, specifically using the Ordefy e-commerce platform, but also adaptable to other platforms.

1. Types of Underwear to Sell

1.1. Men’s Underwear

  • Boxers: Classic, loose-fitting style, made from cotton, linen, or stretchy fabrics.
    • Example: Comfortable cotton boxers for everyday wear.
  • Briefs: Tight-fitting and more supportive, ideal for active wear or under formal clothes.
    • Example: Cotton briefs in various colors, or performance briefs for sports.
  • Boxer Briefs: A hybrid of boxers and briefs, providing the support of briefs with the length of boxers.
    • Example: Stretch boxer briefs for comfort and mobility.
  • Trunks: Similar to boxer briefs but with a shorter leg length.
    • Example: Modern trunks in different colors and patterns.

1.2. Women’s Underwear

  • Panties: The classic women’s underwear style, available in various cuts and materials.
    • Example: Cotton panties or lace panties for a more luxurious feel.
  • Thongs: A minimal coverage option, especially popular for wearing under tight clothing.
    • Example: Seamless thongs for comfort and invisibility under clothes.
  • Boyshorts: A comfortable, full-coverage style that offers a more modest fit.
    • Example: Cotton boyshorts or lace boyshorts for a mix of comfort and elegance.
  • Bikinis: A mid-rise option between the thong and full coverage panties.
    • Example: Cotton bikini briefs or silk bikinis for a mix of comfort and luxury.
  • Bridal & Lingerie Underwear: Special occasion underwear for brides, made of lace, satin, or other luxurious materials.
    • Example: Lacy bridal panties or sexy lingerie sets.

1.3. Unisex Underwear

  • Sportswear: Underwear designed for athletic activities, made from moisture-wicking materials.
    • Example: Compression shorts for both men and women.
  • Seamless Underwear: Ideal for both genders looking for no-show options under clothing.
    • Example: Seamless, tagless boxer briefs or seamless panties.
  • Eco-Friendly Underwear: Made from sustainable materials like bamboo, organic cotton, or recycled fabrics.
    • Example: Bamboo underwear or organic cotton boxers.

1.4. Specialty Underwear

  • Shapewear: Underwear designed to provide extra support and smooth the figure.
    • Example: Body shapers, waist trainers, or compression panties.
  • Maternity Underwear: Comfortable underwear for pregnant women, designed to support the growing belly.
    • Example: Maternity panties or supportive maternity leggings.
  • Thermal Underwear: Warm and comfortable, made for cold weather.
    • Example: Thermal leggings or fleece-lined boxer briefs.

2. How to Sell Underwear on Ordefy

2.1. Set Up Your Store

  • Sign Up: Start by creating an account on Ordefy and set up your online store.
  • Design Your Store: Choose a clean, sleek design. Make sure it showcases your underwear products clearly, with categories like Men’s Underwear, Women’s Underwear, Sportswear, and Specialty Underwear.
  • Branding: Choose a brand name that resonates with comfort, confidence, and quality. For example, ComfyFit, Bare Essentials, or Undergarment Haven.

2.2. Product Listings

  • Detailed Descriptions: Provide clear, concise descriptions for each product. Focus on fabric type, comfort features, fit (e.g., high-rise, low-rise, or waistband type), and any special features like seamless construction or moisture-wicking properties.
    • Example: “Soft Cotton Boxer Briefs – Breathable, comfortable, and supportive for all-day wear. Made from 100% cotton with a tagless design for ultimate comfort.”
  • High-Quality Photos: Show the underwear from different angles (front, back, and side) to help customers visualize the product. If possible, showcase the fabric texture up close to highlight the quality.
  • Size Guide: Include a size guide for all types of underwear. Provide measurements for waist and hip sizes and reference how each product fits (e.g., true to size, runs small). Offering a fit guide for different body types can also help.
  • Pricing: Set competitive prices based on fabric type, design, and target market. You might sell basic cotton underwear for $5–$15 and more premium options or specialty wear for $20–$50+.

2.3. Payment and Shipping

  • Secure Payment Options: Offer payment methods such as credit/debit cards, PayPal, Stripe, and buy now, pay later options like Klarna or Afterpay for convenience.
  • Shipping: Offer standard and expedited shipping options, and make sure to include clear delivery timelines. You can also provide free shipping for orders above a certain amount to encourage larger purchases.

3. Marketing Your Underwear Brand

3.1. Social Media Marketing

  • Instagram: Post aesthetic images and lifestyle shots of people wearing your underwear. You could also share behind-the-scenes shots of how your underwear is made or styled.
    • Use hashtags like #underwear, #comfortwear, #lingerie, #athleticwear, and #ecofriendlyfashion.
  • TikTok: Create short videos showing how your underwear fits, how it’s comfortable, and why people should try it. You could also share fun facts about fabric or offer styling tips for wearing underwear with different outfits.

3.2. Content Marketing

  • Blog: Share articles on topics like “How to Choose Comfortable Underwear”, “Top Trends in Underwear for 2025”, or “The Best Fabrics for All-Day Comfort”.
  • SEO: Optimize your product listings and blog content with keywords such as “comfortable men’s underwear,” “best women’s panties,” “seamless underwear,” or “eco-friendly underwear”.

3.3. Email Marketing

  • Offer promotions or discounts for new subscribers. For example, “10% off your first purchase” when they sign up for your newsletter. You can also send out product launch announcements, special deals, or seasonal discounts.

3.4. Influencer Marketing

  • Collaborate with fashion influencers or lifestyle bloggers who align with your brand’s values. They can promote your underwear by showcasing how they wear it daily, especially if you have unique designs or eco-friendly options.

3.5. Referral Program

  • Create a referral program where existing customers can refer friends and earn discounts or rewards, like free shipping or exclusive offers.

3.6. Online Ads

  • Run Google Ads, Facebook, or Instagram Ads targeted at individuals who are interested in fashion, comfort, athletic wear, or sustainable fashion.

4. Expanding Your Offerings

4.1. Subscription Boxes

  • Create a subscription service where customers can receive new pairs of underwear every month. You could offer different tiers based on the type of underwear (e.g., basic vs. luxury).

4.2. Bundle Offers

  • Offer bundle deals, such as 3 for $20 or buy 5, get 1 free. This encourages customers to buy more at a time.

4.3. Seasonal and Limited Edition Underwear

  • Release limited-edition designs during special seasons (e.g., holiday-themed underwear, or summer swimwear-style underwear).

4.4. Customizable Underwear

  • Offer a customization option where customers can choose patterns, fabrics, or add personal monograms to their underwear.

5. Customer Engagement and Support

5.1. Customer Reviews

  • Encourage satisfied customers to leave reviews or share pictures of themselves wearing your underwear. Positive reviews can drive more sales and increase trust in your products.

5.2. Customer Support

  • Provide exceptional customer service by answering sizing questions, dealing with product issues, and offering easy returns or exchanges.

6. Analytics and Business Growth

  • Use Ordefy’s analytics to track your best-sellers, customer preferences, and traffic sources. This data will help you optimize your offerings, adjust your marketing efforts, and expand your product line effectively.

Conclusion

Selling underwear online can be a lucrative and sustainable business with a solid customer base. By focusing on comfort, quality, and inclusivity, and leveraging platforms like Ordefy for your e-commerce needs, you can create a successful underwear brand. Combine excellent customer service, targeted marketing strategies, and a diverse product range to create a thriving business.